Last summer I flew back to Boston to attend the Sales 2.0 Conference hosted by Gerhard Gschwandtner of Selling Power. Even though we were across the country from the home base of the Sales 2.0 mafia companies, the attendance nearly 300 people, and the vibe was enthusiastic. From the conversations that I had (with probably 200 people-everybody knows I like to gab), it was apparent that Sales 2.0 has outlived the Web 2.0 concept that took a sailor dive into the chasm sometime around 2008. In fact, many large companies have very publicly employed the new sales techniques and processes that embody Sales 2.0 while partnering with red hot companies like Marketo, Inside View, Big Machines, Xactly and (of course) Jigsaw and salesforce.com. I dare say that the underlying concepts of Sales 2.0 will outlive the bad economy and the social media bubble- but don’t start looking for me to define future trends (I thought Apple was dead in the water in the early 90’s).